Genmab

Building the Digital Mindset of the Future

Genmab is a fast growing biotech who prides itself on a data driven digitally enabled approach to science & our overall business. In order to achieve Genmab's lofty strategic goals, they need to embrace digital technology across the organization at all levels to deliver impactful results at scale. This student team will work to 1) identify ways to segment diverse populations on their level of digital intelligence and 2) create user journeys by segment and supporting resources. This student team will work to - conduct a SWOT analysis of the current digital mindset across Genmab - create custom surveys & interviews to assess digital literacy - create personas and a resource library or libraries - develop and deploy digital mindset learning modules - test and learn, iterate, and refine resources - use surveys/focus groups to assess current digital literacy across functions of the organization - analyze and segment personas into distinct groups This student team will work to create a digital mindset playbook via the following programmatic milestones: SWOT analysis of organization’s Digital Literacy 1/24 Research Findings: User surveys & focus groups 2/24 Resource creation for prioritized segments 3/24 Pilot Assessment: Test, Learn & Measure Impact 4/24 Digital Mindset Playbook 5/24