End-to-End (E2E) Customer Engagement

Historically an R&D company, Genmab recently added Commercial capabilities and has a 2030 vision of becoming one of the top ‘end-to-end biotechs’ in the industry. To achieve this, Genmab believes stakeholder management and coordinated customer engagement across various internal functions (e.g. medical, clinical, commercial) is essential. This student team will work to deliver seamless E2E experience for all customers, by establishing the processes, people, and technologies that increase coordination & streamline external engagement activities with Genmab's customers. This student team will help Genmab work to deliver a seamless end-to-end customer experience for all customers. This student team will work to assess current processes and stakeholders, review & refresh customer experience journeys, build a database of key stakeholders defined by role, expertise, and influence and conduct a solutions assessment resulting in the team’s recommendation. The student team will also work to automatize workflows triggering a next best action and prioritize data fields in data collection. The outcome this student team will work to achieve is a prototype algorithm (to recommend next best actions to take) that will be accomplished via the following milestones: - Customer Journey Review/Refresh -- 1/24 - SWOT analysis for current solutions -- 2/24 -Analogs for Customer Engagement Models -- 2/24 -Platform Recommendation & Pilot -- 3/24 - Prototype Algorithm (Next Best Action) - 5/24

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