Generative artificial intelligence (AI) tools are rapidly changing the marketing and communications landscape. To take advantage of these technologies safely and responsibly, the CoE Marcom team has developed a set of guidelines for AI usage for social media content.
Given how often generative AI changes, the following guidelines are accurate at the time of writing. If you’re ever unsure, always reach out to the CoE Marcom team.
What is our overall AI strategy?
AI can be a powerful tool for generating content, editing, producing ideas, writing captions, and many other applications. However, given that generative AI models are trained on existing data, extreme caution should be exercised to avoid plagiarism, sharing false information and improper branding.
Below is a non-comprehensive set of examples for proper and improper uses of AI models at UW CoE, and the processes which we follow to ensure that it is used responsibly.
What could I use AI for?
The scope of AI use at the College should be limited to editing content, generating ideas and altering the size of graphics. All of these uses should always be edited and verified by a human before sharing with external audiences. Use cases can look like…
- Generating a list of concepts for future stories or social posts.
- Shortening original content for email modules or social media platforms.
- Resizing photos.
- Suggesting hashtags, alt text or emojis for social media posts and emails.
- Generating possible email headlines based on content.
- Rewording parts of content for clarity and different audiences.
- Transcribing videos.
What can’t I use AI for?
AI should not be used to generate original copy or images in their entirety or to provide direct advice on marketing strategies or campaigns.
Caution: sensitive or private information
It is critical that we do not input any sensitive or private information into AI models!
AI should never be used for things like…
- Creating entire pieces of text or original images.
- Analyzing private data or email lists.
- Generating or altering parts of images.
- Fact-checking.
- Creating original content for videos or audio.
How do I ensure I’m using it properly?
All AI-generated work must be carefully reviewed by a human before it goes out to the public or is used in any official CoE communications.
If you have questions about whether something can or should be done with AI or the guidelines outlined above, reach out to the CoE Marcom team.