The College of Engineering (CoE) uses four main social media channels: LinkedIn, Facebook, Twitter/X and Instagram. More than 60 social media accounts exist across our departments, affiliated organizations and units.
Each department and organization has its own mix of social media channels and strategies to reach their specific audiences and share their stories. Partner with the College of Engineering to enhance your accounts’ engagement, amplify reach, unify messaging, and build a more powerful online presence.
How the UW CoE collaborates across social media
We are a resource for all of the departments, organizations and units across the College of Engineering, and partnership takes different forms, including:
- Guidance to increase engagement with posts on affiliated channels,
- Share best practices to create engaging posts shared on CoE social media channels,
- Help to measure the success of your campaigns and suggest data-driven changes to increase engagement in the future.
If you have a goal you’d like to use social media to accomplish, we are here to help!
What the UW CoE social media team does not do
While we can provide guidance to improve your post’s visibility and engagement, we can’t create original, individualized content such as graphics and videos, outside of special circumstances like high priority College initiatives.
The social media style guide includes templates and resources to make content generation as easy as possible for our partners.
Frequently Asked Questions
Welcome aboard! If you haven’t already, reach out to cbeason@uw.edu to schedule a 30-minute onboarding session where we’ll review collaboration roles and resources, and equip you with best practices to maximize engagement!
The Social Media Campaign - Intake Form
The intake form for prospective collaborations includes an FAQ and a simple form where you can upload your content, as well as information about lead times and campaign examples.
Note: If you’re just looking for us to reshare a post or two, reach out to cbeason@uw.edu. If appropriate, we’ll make sure it gets on the calendar ASAP!
A campaign will look different depending on the goal. Some previous campaigns we have partnered on include:
- Week-long social media push on CoE accounts to increase admissions for a program.
- Months-long timed posts on an upcoming deadline, re-shared on CoE social media.
- A full-day student takeover for your department.
- New hashtag and visuals for an engineering holiday your department wants to highlight.
We're always open to new ideas!
Prior examples:
Campaign Post
This was a collaboration with International Advancement to get the word out about the Converge Hong Kong event - they provided the content and we provided information and feedback on how to make it more engaging.
CoE Templates
In this collaboration with UW Mechanical Engineering, we provided templates and additional resources to create a collaborative post on Instagram between the UW Engineering and UW Mechanical Engineering accounts.
Long Campaign
This collaborative LinkedIn post with Annual Philanthropy was part of a larger, weeks-long campaign with different videos, text and images for Husky Giving Day.
We provided feedback on improving engagement, wording and scheduling to maximize engagement.
Collaborations to fit your needs
As you can see, social media collaborations can vary depending on the goal of the campaign, the scope and the partners involved.
Extensive campaigns typically require three weeks of lead time:
- One week to establish timelines
- One week to receive collateral from you
- And (at least) one week for editing and review.
The timeline may be shorter for smaller campaigns, but overall: the earlier you submit the intake form, the better.
We offer resources like templates and post examples if you do not have content prepared. The
rest of the campaign's timing depends on your final content and review timelines.
Example project:
You’re an AI institute with a new graduate program, and your goal is to maximize impressions to ensure people learn about the new certification. You’d like CoE accounts to post three times over a month.
- Submit the intake form
- Meet on a call to establish the project's scope
- If you already have the content prepared, include it with the intake form, where we can make suggestions or explain necessary edits.
- Or, work with us to finalize your content.
- We’ll also determine campaign timing
- We’ll schedule it and post it.
In this example, assuming minimal edits, the process would take about a week or so.
We love hosting student takeovers! The process is slightly different, but we have a student takeover guide to help.
Important considerations for collaborating
- Define the goal of your campaign/posts—we can help you determine your goal, whether it's to increase sign-ups for an event, increase clicks on an article, gain additional funding, or anything else, but having a rough idea will ensure our collaboration is successful.
- Please ensure the necessary stakeholders have approved all content before including it on the form. We assume that all content sent to us for posting is finalized.
- Include any additional collaborators in your communications with us. We love collaborating with multiple teams, but we all must stay on the same page.
Helpful resources
Social media toolkit
This is the home of our social media account directory and where we add new guides, resources and templates as they’re created.
Social media - campaign intake form
This is the Intake Form for prospective collaborations, including an FAQ and a simple form to upload your content.
Social media style guide
This style guide includes extensive information about drafting text and image social media content. It also contains links to many helpful resources as you create your campaign.
Social media - simple checklist
This is a simple, bare-bones checklist you can use when drafting social content to ensure it meets UW and UW CoE guidelines.
Be part of our CoE social media community!
We send out a quarterly newsletter called the Social Media Digest, full of news, tips, and data-driven insights to improve your social media performance. It’s sent to all communicators across the College of Engineering, but if you don’t receive it and would like to, email us and we’ll add you to the list.
The UW College of Engineering also hosts quarterly Social Media Metrics meetings, where we discuss important metrics and considerations for posts and campaigns. If you’re part of CoE, you should already be invited—if you aren’t but would like to join, please email us.