Resources to help you craft content that will meet your communication objectives while staying under the umbrella of the UW and CoE brands.
Guidelines
Style guidelines
This list of recommendations calls out style issues that come up regularly in CoE communications. Also includes links to the UW style guide and AP Stylebook.
Equitable language guide
Prepared in conjunction with CoE’s Office of Inclusive Excellence, this guide provides recommendations for inclusive language.
Proofreading checklist
Whether you are editing your content or someone else’s, use this guide to catch typos and mechanical errors.
Photography
Enhance your storytelling with on-brand images.
Story strategizing
University Marketing & Communications monthly themes and calendar
UMAC uses monthly message themes based on the UW brand pillars to guide communications and determine which stories to pursue at which time.
University Marketing & Communications story pitch form
Use this form to submit an item for potential inclusion on a UMAC platform (UW homepage, UW social media, newsletters and more).
UW Today pitch form
Use this form to submit an item for potential inclusion in the daily UW Today email, which is managed by the UW News office.