The College of Engineering Marketing and Communications team manages a number of logos, fonts, and guides to help you stay on brand in your digital and print communications.
Logos
For information on file formats, please see Notes on Graphics File Formats.
UW logos
University logos in brand colors with logo usage guide and policy.
Logo and graphic guidelines
A guide for logo usage on digital assets, print collateral and swag items.
UW color palette
The color palette is broken down into three sections. The primary colors are most deeply associated with the UW and should be used most often. Accent colors should be used sparingly and not cover more than 15% of any given design. Accent colors may not be used for official University logos. Neutral colors are colors that don’t compete with the primary and secondary palette. They are usually used for text, callout boxes, and borders or lines.
Use color combinations that provide enough contrast between text/graphic elements and backgrounds. See the digital accessibility tab for more information.
See UW Brand Colors for more information including:
- Color inspirations
- Digital accessibility
- Design examples
Primary colors
Husky Purple
Digital
RGB: 50/0/110
HEX: 32006e
Print
PMS: 2685
CMYK: 93/100/18/21
Spirit Purple
Digital
RGB: 51/0/111
HEX: 4b2e83
Print
PMS: 96-8
CMYK: 84/100/0/0
Husky Gold
Digital
RGB: 232/211/162
HEX: b7a57a
HEX (web only): e8e3d3
Print
PMS: 7502
CMYK: 0/13/43/13
Heritage Gold
Digital
RGB: 145/123/76
HEX: 85754d
Print
PMS: 871
CMYK: 30/35/60/0
Spirit Gold
Digital
RGB: 255/199/0
HEX: ffc700
Print
PMS: 7408
CMYK: 7/21/100/0
Accent colors
Accent Green
Digital
RGB: 170/219/30
HEX: aadb1e
Print
PMS: 2290
CMYK: 40/0/100/0
Accent Teal
Digital
RGB: 42/210/201
HEX: 2ad2c9
Print
PMS: 3252
CMYK: 68/0/36/8
Accent Pink
Digital
RGB: 233/60/172
HEX: e93cac
Print
PMS: 232
CMYK: 0/87/0/0
Accent Lavender
Digital
RGB: 197/180/227
HEX: c5b4e3
Print
PMS: 2635
CMYK: 13/19/0/11
Metallic Gold
Print
PMS: 10120
Neutral colors
Black
HEX: 000000
White
HEX: ffffff
Gray
Any tint of gray
UW brand fonts
Download the brand-compliant fonts and follow the guide for headings, subheadings and text.